To Start up, or Nah?

Everywhere I turn to, every event I attend, there’s ALWAYS someone talking about their new ‘start-up’; usually tech-focused. Half the time, I struggle to understand what this new idea is trying to be. Thought it was just me until I saw this on my Instagram feed.

See below two start-ups that make us wonder if there was anything to start up.

DigitSole SmartShoes

Not only can people pay their bills using mobile devices, they can keep their feet warm. The SmartShoes use Bluetooth and can work as a heating machine or a pedometer, so you can track your calories as well. The shoes can tighten or loosen based on a person’s preferences, which promises a new kind of experience.

But the price ($450) is one of the main disadvantages, considering a person can just buy a pair of shoes with laces, or one-dollar insoles, and a fitness tracker to be just as warm and to be able to watch their workout progress. The idea isn’t new, either, since the prototypes of such shoes were created years ago. It can be fun, but is it fun enough to make a business out of it? Read more on


The Juicero was a joke even before this week. It’s the apotheosis of everything people mock about Silicon Valley: a $400 (£313) wifi-connected juice machine, which can only be refilled with single-purpose pods full of crushed fruit and veg that cost $5-8 per 230ml cup.

Oh, the pods can also only be shipped to 17 western states because they only have a shelf life of around a week.

That this offering has somehow raised $120m in venture capital funding is already testimony to the amount of money splashing around Silicon Valley. But it got worse when Bloomberg News got hold of the Juicero, and found that the machine isn’t required to actually make the juice at all. Simply squeezing the pods with your hands is enough to get the juice out, because the contents have been so thoroughly mashed up before shipping.

The Juicero’s in good company. If there’s one thing the technology community loves, it’s an over-engineered solution to a problem that isn’t really a problem. Double points if the root of that problem is: “I’m a young man with too much money who needs technology to do for me what my mother no longer will. Read more on

10 things where LESS IS MORE:

A) Arguing.

When someone wants to argue with me, I take a pass. I remind myself of this:

My dad had a stroke while arguing and he never woke up again even though he was in bed with his eyes open for almost two more years.

B) Investing.

Warren Buffett says, “The first rule of investing is don’t lose money.” Then he says, “The second rule of investing is…don’t forget rule #1”.

The best way to avoid losing money is to realize you don’t have to invest.

You and I work hard for money. Don’t give it to the people who try to scam us every day.

I pick my spots carefully. I used to invest in and out of the markets all day long. I’d feel every heart beat. Now I don’t. Now I take a walk and my heart does what it will. I don’t need to feel it.

C) People you love.

“Love everybody” is good advice. Fine. But this is a bit abstract. It’s not really practical.

I actually love very few people. I gave up on loving everyone. That’s a lot of people to care for.

My first priority is to my kids. And my friends who are closest to me. These are people I love and will do anything for.

After that, I am very curious about everyone else. Is this someone I can love? I prefer that question to the statement, “I love you” about people I don’t know,

Starting with curiosity is, for me, better than starting with love.

D) Work.

When you rest, you rejuvenate. You get more creative. You have more ideas. You read more and learn more and observe more and more time to get curious about people you might love.

These are all good things.

I work a couple of hours a day on writing, reading, and podcasting. But I can’t even call those things “work” because I love doing them.

It took me 40 years to realize this.

One thing I always remember: Anataly Karpov, who was World Chess Champion from 1975 – 1984 was asked how long he studied chess each day.

He said, “At MOST, three hours a day.” The rest of the time he spends with family, or playing tennis, or studying languages.

And that’s the best player in the world.

Why is everyone working more than three hours. For those of us not the best in the world, maybe one or two hours a day is enough.

The lion doesn’t hunt for food all day. He stretches out in the sun. He closes his eyes. Maybe she dreams of planets and lovers and blackness.

E) Education.

I went to college. I went to graduate school. I took 100s of tests to prove everything I was learning. I failed the last three of those 100s. And was thrown out of “learning.”

I use zero of it now. Zero.

Here’s what you need to know in each subject.

The MAXIMUM you need to learn to be good at 99% of things in life:

Math: basic probability and statistics that you can do in your head. For instance, know that 1/3 of 10,000 is 3,333 (roughly).

English: Learn how to read. Because later you might like reading and reading will make you a better writer.

Note that whenever you read a book, you might remember 1-2% of it. If you read lots of books that will add up. But no pressure to remember more.

History: A two page outline of the history of the planet. Because all the books are biased.

And then later they get rewritten.

Much later in life you might want to, for fun, explore those biases and read books about it.

Three good history books I think are worth reading:

Sapiens” by Yuval Noah Harari

The Evolution of Everything” by Matt Ridley

Wonderland” by Steve Johnson

Science: Nothing. You don’t even really need to know that the Earth is flat.

If you want to be a scientist then learn more science.

Sometimes science is fun. I like reading science fiction.

Art: I don’t know. I never learned art. I’m only starting to appreciate it and read about it now. I’m 48.

In the past few weeks I went to The Broad museum in LA and The Whitney in NYC. Fascinating!

So now I am reading books to learn more. But I’ve never learned about art before because I had no interest.

If you try to teach people with no interest, they won’t learn.

To this day, at every conference I speak at, nobody can tell me the birthdate of Charlemagne within 500 years.

Go ahead, guess right now!

G) Food.

If you eat a lot, your cells get inflamed and this is the cause of every disease known to man.

This doesn’t mean fast (see above). Our ancestors ate at random times.

They didn’t stuff their faces with processed sugars 21 three -course meals a week.

H) Fears.

I’m afraid my kids will get hurt. I’m afraid to go broke. I’m afraid whatever woman I am dating will cheat on me. I’m afraid people I work with hate me.


When has a fear solved a problem for me?

Some would say, “fear is motivating”. Don’t be stupid.

Being smart should motivate me. Not trying to avoid some insecurity or fear.

I) Yes.

A “Yes” takes time.

If I lose $1000 I can always make it back (hopefully). But if I lose five minutes, I can NEVER make it back.

This doesn’t mean never say “yes”. But figure out how many more “Yesses” you have in life.

By the time you are 30, maybe you’ll only have time to make 10-20 new good friends in your life.

Make sure you say “Yes” very carefully to new friends. You only have 10

Yesses left.

Same for books, loves, meetings, coffees, everything. Same thing for the messages you send on a phone. To the people you are curious about.

J) Lists.

You can listen to this list. Or not. I might eventually start owning things again. Or I might change my mind about anything above.

It doesn’t matter.


True joy is infectious. It’s contagious. It’s a virus.

If you always do the things you enjoy then other people will become excited

about them, excited about you, excited about the ideas you have

If you want to have impact on the future, bring as much joy as possible to the present.

I wasn’t enjoying fasting. So I ate a dead fish and some plants pulled out of the ground.

And then I won some chess games and watched some TV, went to the bathroom, slept eight hours.

And the next day I wrote this article. I said “Yes” to this. To you.

What are other things where “less is more?”

Maybe: medicine, talking, the middle aisles in a supermarket, drug laws, romantic intrigue, gossip, etc.

Maybe even words in article I write.

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